I couldn't believe what I was seeing...

Suzette Pare
As a professional costume designer, I had been successfully helping actresses shine on stage (no matter what their size or shape) for 25 years.
After receiving numerous accolades and awards and even walking the red carpet, I felt confident that I knew my 'stuff'.
Then early one evening, shortly after I entered menopause, I put on a little black dress that I had felt amazing in just a few months earlier. What I saw in the mirror shocked me.
Had I always looked so dowdy in this dress? Where did all of these bulges come from?
Needless to say, I wore something much less form fitting for that date night. But I was left with a lingering doubt…was I now limited to 'boxy' clothes that hid my body and my curves?
I wasn't ready for that. I liked feeling pretty. I liked feeling sexy. And most of all, I liked feeling like a woman.

What to do...

As with any challenge, I only had two choices: give in to this new way of life, or overcome it. Sure that I still had the best years of my life ahead of me, I was not about to put up such a blow to my natural confidence.

So I went on a mission

I started by paying a lot more attention to the women around me, and by asking them questions, I quickly discovered that the majority of women had indeed experienced similar frustrations.

I began to wonder: why help only myself? This was clearly a universal problem. I realized that if I could adapt the strategies I had used in costume design, I could provide women of all body types with simple rules on how to choose clothing that shows just how fantastic they really are.

Intrigued by the possibilities, I spent several months researching. I took my friends shopping. I took actresses shopping. I took family members shopping. And with each trip, I applied my strategies to the different body types.

One thing I discovered was that by simply changing the way you dress, you can instantly look, thinner, taller, and younger.

I realized that we tend to think that we aren’t right for the clothes. In fact, it’s just the opposite: they aren’t right for us!

The more I did this, the more excited I got. Not only because I was able to help these women find clothing that complimented their natural beauty, but mostly because of how much better THEY finally felt about themselves!

I started getting letters and emails following my shopping trips with these women, thanking me for changing the way they looked at themselves in clothing, for improving their self-image, really for changing their lives! Many were receiving compliments from people they had known for years and worked and lived with every day.

Here’s a message from my dear friend, Nan Barnett:

"I knew I couldn’t dress like a teenager any more but wasn’t quite ready to cross over into matronly. You helped me figure out how to deal with my new figure, and gave me the confidence to shop instead of assuming I’d be better off in a bathrobe!"

I was excited to discover that I could help women turn their negative self-talk into positive self-imagery. They could change how they felt about their bodies and themselves by dressing in a way that enhanced their natural assets. By the way, my husband has also been thrilled with how I've applied these strategies to my own wardrobe. He tells me all the time how beautiful I am (and, of course, I LOVE to hear it!)

So, people started telling me that I should become a 'personal fashion consultant' or a 'personal shopper'. But quite honestly, I felt there was such a need for what I had learned, and such an opportunity to help women feel better about themselves, that I knew I had to find a way to offer this personal information in a different way.

I was at a loss as to how to do this until one evening when I happened upon a new television show called, "Tim Gunn's Guide to Style." He was using 3D technology to show women what their bodies look like in their current style of dress. A light bulb went on. (Thanks, Tim!)

My mind began to go wild with possibilities…

Could I possibly use this same technology to provide women with a way to shop and try on the stylist-selected clothes without ever stepping foot into a store?

If so, I could reach any woman in the world who might have had an experience similar to the one I had in that mirror a few years prior, and save her that familiar frustration of spending a whole day in fitting rooms, not knowing what to try on in the first place.

I was sure this was a grand idea, but I had NO idea what I was in for.

After four years of research and developing hundreds of patterns, thousands of 3D models, filling over 50,000 files with audio, photos, and rules for outfits and bodies, (the numbers quickly became staggering) I was finally ready to share this information with you

It's time to take the guesswork and frustration out of something as fundamental as how to look your best. For such a complicated science, the end result is simple and beautiful. I want to show you exactly how to do it.

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